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About Us

TOK Beauty is a conversation about forgiveness. This is beauty you can feel good in. We’re leaning in and letting go. 

Beauty shouldn't be overwhelming or complicated. We believe it should be simple, straight-forward and free - whatever we each decide we want it to be. 

TOK Beauty exists to alleviate all the pressure that comes with your daily beauty routine. We want to make purchasing beauty products more approachable, affordable and far more joyful.

A note from our Founder

I started TOK as a conversation with beauty lovers surrounding confusion about products and their lack of confidence within themselves. I think TOK Beauty can be more than a beauty brand - we can have a simple daily beauty routine, and in turn build our confidence.

I want to provide you with a few beauty products that you can use in a simple daily beauty routine, provide added benefits with plant-based ingredients, and that make you feel good. 

Let's TOK Beauty.

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