Cleanly Formulated
We strive to use the best quality, plant-based ingredients, while excluding over 2700 ingredients. Learn more about some of the ingredients that we restrict.
Black Is Back
Our bestselling Eyes That TOK Mascara in Black is back in stock May 14, at 10am MST. Be sure to get yours!
TOK Blending & Concealer Brushes
Manufactured with a high-quality durable aluminum handle and tightly packed angled bristles, you'll enjoy great feeling precise brushes in a stylish package!
Best Sellers
Lip Tonic
127LETS 'TOK BEAUTY
At TOK Beauty we believe beauty doesn't have to be complicated. We believe it should be and feel straightforward, simple and free.
Our products are designed with the goal of providing high-quality beauty products to simplify your daily beauty routine.
'TOK'ens Of Appreciation
One of the best mascaras on the market!
Jillian Harris
CEO, Celebrity and Blogger
Really love the mascara! It's my new everyday mascara
Michell Bilodeau, Green Beauty Expert
The Social CTV
Your mascara is the bomb!
Niki Hunter
The Green Vanity